Political campaigns and political advertising

author: Baker, Frank W
Explores how media literacy has influenced political elections, discussing the use of the Internet and television in campaigns, the importance of critical thinking in evaluating media messages, and the concepts and techniques used in political advertising.
year: 2009
call number/section: 324.7
subjects: political campaigns, united states, advertising, political, media literacy, advertising, politics, politics, united states, politics and government, 21st century
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