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The authors examines the decisions that people as a whole make regarding their finances and health, and offer suggestions on how to make it easier for people to make more beneficial choices.

An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.

"Every day we make choices--about food and other purchases, financial investments, our children's health and education, even the causes we champion or the planet itself.