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Examines the life of Milton Snavely Hershey, looks at some of his business ventures, and discusses the founding and growth of the Hershey Chocolate Company.

Relates the history of the Mars, Inc., a candy business started in the 1920s by Frank C.

Examines the life of Robert Cade, discusses his work in medicine, and looks at how his efforts to find a way to treat football players at the University of Florida for dehydration and heatstroke led to the invention of Gatorade.

A biography of Steve Jobs, the innovative force behind Apple Computers.

Traces the development of Ben Cohen and Jerry Greenfield's ice cream business, discussing the childhoods of Ben and Jerry, the opening of their first ice cream shop, the company's transition to grocery store sales, and ways that the business gives back to the community.

Tells the story of how brothers John Harvey and Willie Keith Kellogg invented breakfast cereal, and follows the development of Kellogg after W.

Examines the life of William Wrigley, Jr., discussing his prowess as a salesman and the strategies he used to grow his chewing gum buinsess, and looking at some of the ways in which he enjoyed his wealth.

Examines the life of Clarence Birdseye, discusses his education and business ventures, and looks at how his efforts to find a way to store food and keep it fresh while living with his family in Labrador led to the invention of his quick freezing methods and development of the Birds Eye brand.